D espite growing efforts to improve health care access, individuals from marginalized communities continue to face the effects of long-standing structural discrimination and inequity. The current sociopolitical climate, shaped by acts of racism such as the murder of George Floyd and legislative assaults on the rights of lesbian, gay, bisexual, transgender, and other sexual and gender diverse (LGBTQ+) identities, highlights the need to examine health care access for marginalized groups. It is estimated that health disparities driven by racial inequity alone will cost $50 billion annually by 2050. 1 This estimate does not account for the costs of disparities for LGBTQ+ persons and those with intersecting identities. Health equity research seeks to identify and address the mechanisms underlying disparities for marginalized populations. In response to the growing recognition of health care disparities, the National Institutes of Health has allocated more funds toward health equity research, and journals have increased calls for and publication of health equity-related work. These initiatives have similarly touched the plastic surgery community, promoting awareness for disparities in access to plastic surgery and outcomes.Importantly, health equity scholars and surgeon advocates with expertise in health equity and life experiences motivating them to pursue health disparities research should benefit from increasing financial and institutional support. However, their efforts and reputation are being usurped by surgeons and researchers, often well-resourced, without health equity training or exposure to diverse populations. This phenomenon is called "health equity tourism." A surgeon's identity is an important determinant of the kind of research they produce because an authentic clinical or personal interest in the subject matter under investigation strengthens the impact of the study's conclusions. For some of these newcomers, their motivations may be short term and superficial, seeking to enhance their research productivity and academic career without authentically engaging in discussions about advancing equity for the communities they publish about or serve. Others may have been moved by recent public events and are searching for an outlet to use their skills and resources to help.Unfortunately, the rapid colonization of the health equity space has affronted plastic surgeons from marginalized communities who have not only been investigating health disparities and advocating for change in their specialties for years but also share experiences of marginalization with the subjects of their research. Their efforts have pushed national organizations such as the Accreditation Council for Graduate Medical Education to mandate that diversity, equity, and inclusion become a priority for academic institutions and training programs. However, numerous scholars of color have come forward after studies conducted by all White, cisgender authors redocumenting known health disparities were published in high-impact journals that initia...