2015
DOI: 10.1007/978-3-319-20267-9_11
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Gifting as a Novel Mechanism for Personalized Museum and Gallery Interpretation

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“…A consensus has emerged amongst researchers and developers that personalisation is a priority requirement for mobile guides (MGs) in museums and cultural heritage sites [1][2][3][4][5][6]. Visitors are extremely varied in terms of their motivations, goals and needs, knowledge of the venue and their interest in knowing and experiencing more [7].…”
Section: Introductionmentioning
confidence: 99%
“…A consensus has emerged amongst researchers and developers that personalisation is a priority requirement for mobile guides (MGs) in museums and cultural heritage sites [1][2][3][4][5][6]. Visitors are extremely varied in terms of their motivations, goals and needs, knowledge of the venue and their interest in knowing and experiencing more [7].…”
Section: Introductionmentioning
confidence: 99%