This article explores the genesis of the apparently disparate fields of colour psychology, chromotherapy, and colour forecasting. They came to the fore during the 20th century, and while ostensibly unrelated, their common ancestry lies in the late 18th and 19th centuries. This period witnessed the discovery of such strange forces as magnetism, electricity, X-rays, and radio waves-in addition to odic forces and the colour aura. These were all invisible, mysterious, and to the public and many prominent scientists, equally plausible. This article traces a major influence back to spiritualism and Theosophy: both privileged colour and attributed powerful influences to it. This legacy remains, though not in the scientific domain. As a construct in both mainstream psychology and the popular press, the very notion of colour psychology poses the question: why colour? Certainly no equivalent "shape psychology," "texture psychology," or "line psychology" as such exists, despite notions of symmetry, harmony and proportion that have engaged mathematicians since Pythagoras' Harmony of the Spheres 1 and philosophers since Aristotle; 2,3 and also classical notions of art and architecture, as evidenced by Polykleitos' Kanon and the Ten Books of Architecture by Vitruvius. 4 More recent efforts to explore the psycho-aesthetic relationship of humans to the visual environment can be seen in work by, for example, Washburn and Crowe 5 on symmetry, and in the efforts of architects like Le Corbusier to implement notions of harmony inspired by the golden mean. 6 Nevertheless, neither "shape," "line," nor "texture" combine with the term "psychology" to form a unique construct.What privileged colour that it should combine with the term psychology? Numerous empirical studies and reviews attest to its establishment in the scientific literature, and within the popular literature it is a staple of home decoration, clothing, and cosmetics. Colour psychology has also been extended into arcane territories whereby personality can be ascertained from it (L€ uscher 7 ), good health can be enjoyed from it (chromotherapy 8 ), and future trends can be discerned within it (colour forecasting agencies 9 ). No equivalent exists in other visual domains. There are no shape forecasting agencies, and good health appears not to be enjoyed from shapes, textures, lines or proportions. Colour is unique. What, therefore, are the reasons for the special status of colour?This article explores the connection between 19th century spiritualism and Theosophy, and early chromoscientific pursuits, and the extension of their influence into the more recent manifestations of chromotherapy and commercial colour forecasting. While chromotherapy may appear arcane, it is contended that colour forecasting is no less so. Both are predicated upon the belief that a fixed, natural order to colour exists that somehow is lawful in both health generation and consumer choice.
COLOUR ORDER SYSTEMSEarly notions of affective lawfulness accompanied attempts to construct colour orde...