“…In reality, "if a term [like sustainable entrepreneurship] captures everything then it represents nothing" (Shepherd & Patzelt, 2011, p. 142). The currently common notion of sustainability, namely the harmonic co-existence and development of economy, ecology, and society, is likely impossible to attain (Funnell, 2021), while the United Nations Sustainable Development Goals (UN SDGs) are marred with self-contradictions and unrealistic expectations (Kratzer et al, 2021). Promoting industrialization and economic growth increases consumption and carbon emissions (Dhara & Singh, 2021;Giampietro & Funtowicz, 2020;Kratzer, 2020), while the greening of cities drives gentrification (Checker, 2011), expanding medical care and health measures increases plastic waste production (Joseph et al, 2021), and sustainability education may lead to emotional burden and distress (Longo et al, 2019).…”