“…Despite increased awareness of the problem and several measures to curb it, illegal trade of wildlife is growing and worth an estimated 20 billion USD worldwide (Challender & MacMillan, 2014; Milliken & Shaw, 2012; Underwood et al, 2013). High‐profile examples include terrestrial species such as pangolins (Wu et al, 2004), elephants (Underwood et al, 2013), tigers (Sharma et al, 2014), and rhinoceroses (Ferreira et al, 2012), as well as marine species such as sharks (Clarke et al, 2006), totoaba fish (Valenzuela‐Quinonez et al, 2015), cetaceans (Baker et al, 2010), humphead wrasse (Donaldson & Sadovy, 2001), and marine turtles (Lopes et al, 2022; Miller et al, 2019).…”