2009
DOI: 10.1509/jimk.17.2.1
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Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Abstract: Despite extensive research on consumer innovativeness, the literature does not contain a parsimonious construct that has been validated for use across countries, demographics, and categories. This study attempts to fill this gap by studying consumer innovativeness across 15 major world economies. Significantly, the authors find that four negatively valenced items constitute a construct of innovativeness that seems reasonably applicable across most countries. Although this construct of innovativeness varies sys… Show more

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Cited by 201 publications
(102 citation statements)
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References 63 publications
(107 reference statements)
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“…Finally, a cluster analysis was performed to reveal clusters that exist within the sample with respect to the variables in the model and also consumer innovativeness, another construct of interest to innovation researchers in understanding differential consumer group response to innovations (Mudd, 1990;Verdegem and Marez, 2011). Consumer innovativeness was measured using the Global Consumer Innovativeness six item, seven point Likert scale adapted from Tellis, Yin and Bell, (2009). Following the procedures of Hair et al (2010), a two step clustering procedure (hierarchical clustering and K means clustering) was used to identify clusters.…”
Section: Utilitarian Attitude → Purchase Intention (H5a)mentioning
confidence: 99%
“…Finally, a cluster analysis was performed to reveal clusters that exist within the sample with respect to the variables in the model and also consumer innovativeness, another construct of interest to innovation researchers in understanding differential consumer group response to innovations (Mudd, 1990;Verdegem and Marez, 2011). Consumer innovativeness was measured using the Global Consumer Innovativeness six item, seven point Likert scale adapted from Tellis, Yin and Bell, (2009). Following the procedures of Hair et al (2010), a two step clustering procedure (hierarchical clustering and K means clustering) was used to identify clusters.…”
Section: Utilitarian Attitude → Purchase Intention (H5a)mentioning
confidence: 99%
“…Specifically, highinnovativeness consumers prefer, and have higher adoption rates for, high-tech extensions than low-innovativeness consumers (e.g., Bartels and Reinders, 2011;Tellis et al, 2009). However, the previous research mainly discusses the relevance between consumer innovativeness and the evaluation and adoption of extensions.…”
Section: Limitations and Future Researchmentioning
confidence: 99%
“…Innovation is a complex concept (Roehrich, 2004;Trott, 2012) that is difficult to define (Tellis et al, 2009), however, for the purposes of this paper it will be taken to be "…the management of all the activities involved in the process of idea generation, technology development, manufacturing and marketing of a new, or improved, product or service" (adapted from Trott, 2012, p15). Innovation is an essential activity if an organisation is to adapt and evolve in response to change in its business and competitive environments (Trott, 2012).…”
Section: Introductionmentioning
confidence: 99%