Global culture fronts: the Alliance Française and the cultural propaganda of the Free French

Horne, Janet R.

doi:10.1080/13507486.2017.1412402

Cited by 3 publications

(3 citation statements)

References 8 publications

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“…According to Horne (2018), it can be argued that the use of French language promotion by Alliance Francaise has become a tool to strengthen 'cultural diplomacy'. Cultural diplomacy is a term coined by Joseph Nye (2004) meaning a type of soft power that sets a nation's value, political ideology and policy which the government seeks to show to foreigners.…”

Section: Alliance Française Regarded As Having a Goal Of Cultural Dip...mentioning

confidence: 99%

“…Cultural diplomacy is a term coined by Joseph Nye (2004) meaning a type of soft power that sets a nation's value, political ideology and policy which the government seeks to show to foreigners. In Horne's article (Horne, 2018), the role of Alliance Française was analysed. This French cultural organization was viewed as a cultural front which contributed to the cultural propaganda of Free French during World War II.…”

Section: Alliance Française Regarded As Having a Goal Of Cultural Dip...mentioning

confidence: 99%

“…Even during the period of the war, the attempt of mobilising global network failed, and it led the post-war government to foster a reinforced, modernised and more expansive policy of French cultural relations abroad. (Horne, 2018) Alliance Française helps spread the influence of French language and culture since the image of French was regarded as a civilised, artistic and cultural language through teaching, learning and cultural activities organised by Alliance Française in late 19th century. The presence of "greater civilisations" played an important role in cross culture communication through numerous cultural activities.…”

Section: Alliance Française Regarded As Having a Goal Of Cultural Dip...mentioning

confidence: 99%

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The promotion of French language and culture by alliance Française in Bangkok, Thailand

Huang¹

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The French language plays an important role in international society. It is widely used in commerce, diplomatic and academic fields, and is generally recognised as a representative of high culture. However, the language is facing a fast decline in Southeast Asia due to globalisation, which has expanded the role of English very rapidly all over the world. To solve the problem of the decrease in the role of French in the world, Alliance Française was established to disseminate the knowledge of French language and culture around the world. This study aims to analyse the strategies used by Alliance Française to promote French language and culture in Thailand. Data for analysis, which is composed of information of language courses and cultural activities offered by Alliance Française in Bangkok, was collected from documents, interviews with representatives of Alliance Française, and questionnaires distributed to Thai students. It is found that the main strategies of Alliance Française are: 1) promoting language teaching and learning; 2) deepening the understanding of French culture; 3) building good relationship among French speaking communities. To achieve those strategies, particular activities are organised under the themes of language learning and cultural events. This study provides more knowledge of the problem of promoting French language and culture in Thailand and better understanding of the relationship between France and Thailand concerning the policy of cultural exchange.

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Section: Alliance Française Regarded As Having a Goal Of Cultural Dip...mentioning

confidence: 99%

Section: Alliance Française Regarded As Having a Goal Of Cultural Dip...mentioning

confidence: 99%

Section: Alliance Française Regarded As Having a Goal Of Cultural Dip...mentioning

confidence: 99%

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The promotion of French language and culture by alliance Française in Bangkok, Thailand

Huang¹

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Restoring the Image of France in Britain, 1944–1947

Faucher

2021

Hist. J.

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At the end of the Second World War, British society's hostility and resentment towards France's military defeat and the French state's collaboration with Germany were strong. In order to deflate this enmity and thus prepare the ground to forge western European co-operation, the French and British governments co-operated and developed gendered public and media strategies within which citizens, and, in particular, former female resistance fighters, were central to the dissemination of positive images of France. This article takes seriously these strategies and adds nuance to understandings of modern foreign policy in terms of methods and actors. The article elaborates on neglected agents of diplomacy, such as female members of civil society, and the significance of rhetoric, gendered performance, and appearances that contributed to the restoration of the image of France in Britain. By doing so, the article also sheds light on the efforts of French and British authorities to construct a narrative of binational unity that disrupted the tenacious idea that Britain had fought alone during the war.

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Recent Articles on French History

Hérubel¹

2019

French Historical Studies

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Global culture fronts: the Alliance Française and the cultural propaganda of the Free French

Cited by 3 publications

References 8 publications

The promotion of French language and culture by alliance Française in Bangkok, Thailand

The promotion of French language and culture by alliance Française in Bangkok, Thailand

Restoring the Image of France in Britain, 1944–1947

Recent Articles on French History

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