Spectacle and Diversity 2021
DOI: 10.4324/9781003162452-02
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“…Flew (2007: 73) argues that the cultural hegemony of transnational media corporations and 'the radical critique of global media associated with critical political economy experienced a resurgence of interest in recent years'. Through powerful production and distribution networks, global media perpetuate ideologies that help the elite maintain the consent of audiences, which consume conformist messages produced by cultural industries (Artz, 2015;Bagdikian, 2004;Gramsci, 1995;Hesmondhalgh, 2007;McChesney, 2008). The media depend on market forces for their operations, and it is no surprise if they advance the interests of those who supply them money in the form of advertising dollars and subsidies (Altschull, 1995).…”
Section: Theoretical Positioning: Critical Political Economy and Cult...mentioning
confidence: 99%
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“…Flew (2007: 73) argues that the cultural hegemony of transnational media corporations and 'the radical critique of global media associated with critical political economy experienced a resurgence of interest in recent years'. Through powerful production and distribution networks, global media perpetuate ideologies that help the elite maintain the consent of audiences, which consume conformist messages produced by cultural industries (Artz, 2015;Bagdikian, 2004;Gramsci, 1995;Hesmondhalgh, 2007;McChesney, 2008). The media depend on market forces for their operations, and it is no surprise if they advance the interests of those who supply them money in the form of advertising dollars and subsidies (Altschull, 1995).…”
Section: Theoretical Positioning: Critical Political Economy and Cult...mentioning
confidence: 99%
“…For example, Thussu (2005) argues that out of the 10 channels provided by Star TV, owned by News Corp. in India, nine focus on entertainment-oriented programmes. The proliferation of channels and genres does not lead to content and programme diversity, but, rather, a cultural hybrid is promoted under the influence of cultural hegemony that results in cultural homogeneity favouring capitalistic ideologies of consumerism at the expense of local values, the working class and diverse populations (Artz, 2015). Through cultural hegemony, the profit-oriented commercial operations of transnational media corporations often conflict with the social and cultural needs of the working classes and local communities, which subsequently lead to a number of social problems.…”
Section: Theoretical Positioning: Critical Political Economy and Cult...mentioning
confidence: 99%
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