Global Entrepreneurship and Market-Driven Management

Abstract

Global entrepreneurship defines the orientation of the firms in the direction of growing interdependence and integration. On the contrary international entrepreneurship is just a combination of innovative, proactive, and risk seeking behaviour that crosses national borders and is intended to create value in organizations.In global markets, the strategic leverage of the firms moves from goods to knowledge. Information systems and inter-firm collaboration become fundamental ways to access to knowledge and to exploit its potential. Market-driven organizations possess superior capabilities in anticipating and exploiting trends and market changes as well as competitors' moves.Firms, in order to be successful, must combine market-driven management with an entrepreneurial attitude.

Market-Driven Management and Intangible Assets in Global Television Set Manufacturers

“…This organisational solution is typical of the transnational model (Bartlett and Ghoshal, 1989), and is ideal to grasp the advantages of globalization (global economies of scale, homogeneous communication and brand identity) and to respond to companies' need to adapt their strategies to the specific features of local markets 2 . In the television set sector, the global model may be seen as a manifestation of an 'externally-oriented culture' since -consistent with MDM philosophy -it allows to meet two needs (Majocchi and Zucchella, 2008): 1) to combine and integrate shared and disseminated knowledge within the whole company and 2) to introduce innovation in the foreign markets through an organisational solution that 'respects' the local environment -even identifying possible 'demand bubbles' -while maintaining a strong strategic centre.…”