2015
DOI: 10.17062/cjil.v1i1.8
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Global Leadership Communication: A Strategic Proposal

Abstract: <p>Organizations face a myriad of challenges as the world interconnects through the process of globalization. In order to sustain viability and produce competitive advantage, organizations must develop a global communication strategy. Communication skills need to be developed at all levels of the organization, from a coherent mission statement to individual employee development. Organizations need global leaders, capable of moving in and through divergent cultural environments. Identifying and equipping … Show more

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Cited by 10 publications
(11 citation statements)
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“…Although a specific training for ECPs is highly valued in the profession, there seems to be a discrepancy between what is taught and the organizational needs regarding management, business and communication qualifications (Tench et al , 2013), and many organizations still struggle with a definition for talent or excellence (Wooldridge, 2006). Recruiting (pre-) professionals who excel at not only understanding but responding to the complex business environment (Grunig, 1992) is an issue of more than strategy, but organizational survival (Combs et al , 2006; Collings and Mellahi, 2009; Lawrence, 2015). Human resource departments can actively support their organizations by selecting the right mix of competences to support a communication employee’s professional development, especially for those who have the motivation to exceed general performance expectations.…”
Section: Practical Implicationsmentioning
confidence: 99%
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“…Although a specific training for ECPs is highly valued in the profession, there seems to be a discrepancy between what is taught and the organizational needs regarding management, business and communication qualifications (Tench et al , 2013), and many organizations still struggle with a definition for talent or excellence (Wooldridge, 2006). Recruiting (pre-) professionals who excel at not only understanding but responding to the complex business environment (Grunig, 1992) is an issue of more than strategy, but organizational survival (Combs et al , 2006; Collings and Mellahi, 2009; Lawrence, 2015). Human resource departments can actively support their organizations by selecting the right mix of competences to support a communication employee’s professional development, especially for those who have the motivation to exceed general performance expectations.…”
Section: Practical Implicationsmentioning
confidence: 99%
“…As they contend with new technology, economic pressure, and constant societal change, organizations need excellent professionals to craft effective strategy and tools to respond to these complex, interdisciplinary challenges (Stahl et al , 2012). It is therefore no surprise that organizations are increasingly focused on finding and leveraging their talents to achieve their strategic, economic and societal goals (Combs et al , 2006; Collings and Mellahi, 2009; Lawrence, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Transferrable over space, social skills are manifested in the individuals who act as representatives of the firm (see Chiang and Yang 2014;Davidsson and Honig 2003;Frank et al 2007) through language in all its guises. Thus, globalisation thrives on international cross-cultural communicative relationships and leaders (House et al 2004;Lawrence 2015). Nevertheless, communication style is spatially contingent and therefore has both mediating and moderating effects on firm performance, although language as an asset can be considered 'the single most important factor when we study how communication takes place between cultures' (Andersen and Rasmussen 2004, p. 231).…”
Section: Language Education and Entrepreneurshipmentioning
confidence: 99%
“…Organizations need to understand the basic principles of global leadership communication before implementing a multifaceted strategy. Knowledge passes through differing social constructs that intend to alter behavior, motivate, and navigate via verbal and non-verbal messages (Lawrence, 2015). Global leadership communication is thus broken up into two levels, first a macro level view in which each culture is categorized by patterns of behavior and larger social and historical contexts of interculture (Martin & Nakayama, 2011;Lawrence, 2015).…”
Section: Methodsmentioning
confidence: 99%