“…Researchers have scantly explored the methods by which businesses ensure to meet the three guiding principles of sustainable development-environment integrity, social equity and economic prosperity (Charles Jr, Schmidheiny, & Watts, 2017b;Elkington, 1994;Giddings, Hopwood, & G., 2002;Gupta & Racherla, 2018;Redclift, 2005;Swanson & Zhang, 2012). Further, sustainable development is an organization-wide effort, a matter of corporate importance that is provided for by the top management of the organization (Bansal, 2002(Bansal, , 2005Montiel & Delgado-Ceballos, 2014;Parameswar & Dhir, 2019a;Perrini, Russo, Tencati, & Vurro, 2011). However, such research efforts do not provide a clear understanding of the way businesses strive to gain sustainable development without compromising on any front -profits, environment and society (Elkington, 1994;Dhir, Aniruddha, & Mital, 2014;Hall, Daneke, & Lenox, 2010;Husser, André, Barbat, & Lespinet-Najib, 2012;Flexibility and Sustainability pp.…”