“…Lives are experienced as meaningful when they make sense, are purposeful and significant beyond the ordinary (George & Park, 2016; Martela & Steger, 2016). Research on the sources of meaning in life has consistently recognized social connections, religion and spirituality as robust sources of meaning (King et al, 2016; King & Hicks, 2021; Mathur et al, 2018); however, the role of consumption has been less frequently acknowledged. Many philosophers, faith leaders and sociologists consider consumption antithetical to a meaningful life (Izberk‐Bilgin, 2010; Kashdan & Breen, 2007; Kilbourne, 1987; Rudmin & Kilbourne, 1996).…”