Companion Proceedings of the 2019 World Wide Web Conference 2019
DOI: 10.1145/3308560.3316456
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Global Reactions to the Cambridge Analytica Scandal: A Cross-Language Social Media Study

Abstract: Currently, there is a limited understanding of how data privacy concerns vary across the world. The Cambridge Analytica scandal triggered a wide-ranging discussion on social media about user data collection and use practices. We conducted a cross-language study of this online conversation to compare how people speaking different languages react to data privacy breaches. We collected tweets about the scandal written in Spanish and English between April and July 2018. We used the Meaning Extraction Method in bot… Show more

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Cited by 32 publications
(14 citation statements)
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“…Recent controversies with regard to the exploitation of users’ data in the Facebook and Cambridge Analytica scandal, and the public outcry of users feeling unnerved being monitored and manipulated, have indeed opened up conversations and legislation around the ethics of handling user data from social media in research [ 121 ]. The overall aim of the 2018 EU General Data Protection Regulation (GDPR) is to increase people’s control over their own personal data and “to protect all EU citizens from privacy and data breaches in an increasingly data-driven world” [ 122 ].…”
Section: Discussionmentioning
confidence: 99%
“…Recent controversies with regard to the exploitation of users’ data in the Facebook and Cambridge Analytica scandal, and the public outcry of users feeling unnerved being monitored and manipulated, have indeed opened up conversations and legislation around the ethics of handling user data from social media in research [ 121 ]. The overall aim of the 2018 EU General Data Protection Regulation (GDPR) is to increase people’s control over their own personal data and “to protect all EU citizens from privacy and data breaches in an increasingly data-driven world” [ 122 ].…”
Section: Discussionmentioning
confidence: 99%
“…However, more recently online media has demonstrated to be far more powerful in polarization than even more recent commentators believed, as the internet has become ubiquitous (especially as a consequence of the current global need for social distancing to prevent COVID-19’s spread), and online polarization has real life consequences. For example, Cambridge Analytica successfully used online media to help polarize opinion of voters from opposing sides toward more extreme views, swaying elections in multiple countries, including India, Pakistan, the Philippines, and Trinidad and Tobago ( González et al, 2019 ). During COVID-19, anti-maskers became a vocal group online, and organized rallies, causing significant public health crises in a number of countries ( Jamison et al, 2020 ; Pleyers, 2020 ).…”
Section: The Role Of Online Media In the Polarization Of Ideologically Opposed Campsmentioning
confidence: 99%
“…But this public awareness is deeply contextual; studies of tweets about the scandals in countries tied to high levels of "power distance" show a greater acceptance of authority, and a larger blame on individuals, than in countries with low levels of power distance. 65 Data are being used and arguably misused in areas to automate hiring practices, with known racist and misogynist outcomes due to legacy training data. 66 Immigration enforcement in the United States is actively seeking social media data and other data to target undocumented immigrants, 67 and aiming to collect genetic data from detained immigrants.…”
Section: Eic: Growth and Issues Of Scalementioning
confidence: 99%