Purpose
This paper aims to briefly discuss the flight shaming (flygskam) movement and considers its implications for tourism.
Design/methodology/approach
The paper synthesises the current thinking on the flight shaming movement and contextualises it for tourism futures.
Findings
While flygskam is unlikely to become mainstream in the near future, it is imperative that the air travel industry respond more comprehensively to changing attitudes in the market.
Originality/value
This trends paper addresses a topical debate in the current environmental public discourse, highlighting the negative emotional states (eco-anxiety) associated with concerns about climate change.