“…However, one emerging discourse, or discourse set, environmental (/ecological/green/ sustainability) citizenship, seems to straddle some of the building blocks of both categories, framing the individual as an active citizen who would naturally, but out of a normative sense of civic responsibility, arising, often but not necessarily, from internalising enough information about environmental issues rather than from any obligation through regulation, make the correct ethical pro-environmental lifestyle and procedural political choices (Barry, 2005;Bell, 2005;Hobson, 2002;Sáiz, 2005). A popular approach in bottom-up and environmental awareness-raising initiatives, it is interesting because it brings ethical choices, reminiscent of normative obligation discourses, into the rationalisation argument at the heart of sustainable consumption discourses, even employing some of the tools of neo-liberal discourses -little regulation and personal choices (Hobson, 2002).…”