Globalización y poder: la consolidación de la comunicación internacional como disciplina. Artículo de revisión

Manfredi-Sánchez, Juan-Luis

doi:10.3145/epi.2020.ene.11

Cited by 5 publications

(2 citation statements)

References 97 publications

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“…In short, we are facing one of the areas of research and professional activity with the greatest growth in the last decade, with a strong presence of new authors and regions in academic literature. Still, the presence of Latin America appears unstructured, with comparatively limited studies and a strong dependence on the US doctrine and academy (Botan, 1992; Manfredi‐Sánchez, 2020; Molleda et al, 2017; Sriramesh, 2009). Academic literature reflects the weight of Anglo‐Saxon sources and styles.…”

Section: Introduction Analytical Framework and Approachmentioning

confidence: 99%

Thinking about Latin American public diplomacy

Manfredi-Sánchez

2022

Latin American Policy

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Public diplomacy entails the management of international political communication in accordance with the interests of foreign action and policy. The discipline originated in the United States, and its school of thought and models have influenced a multitude of chancelleries. This article investigates the existence of an original and distinct Latin American public diplomacy, although it shares the theoretical foundation of soft power and international public relations for a global audience. It can be concluded that no unique school of Latin American public diplomacy exists. There are two trains of thought and foreign policy-conservative values and Chavists-which complicates a united action. Furthermore, the presidentialism system make the professional profile of public diplomacy complex, resulting in delays in the development of international communication conducted by chancelleries.

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Section: Introduction Analytical Framework and Approachmentioning

confidence: 99%

Thinking about Latin American public diplomacy

Manfredi-Sánchez

2022

Latin American Policy

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“…Los conceptos precedentes sustentadores de teorías y proposiciones sobre la gestión comunicativa y empresarial se han quedado en algunos casos obsoletos. Los términos de Relaciones Públicas, Publicidad, Periodismo, Comunicación Corporativa, Marketing y otros, se intercalan y solapan en una increíble rueda de definiciones ante el reto digital transmedia y crossmedia (Hellín-Ortuño; Trindade; García-López, 2019), la comunicación organizacional digital (García-Orosa, 2019) y los nuevos contextos comunicacionales internacionales (Manfredi-Sánchez, 2020).…”

Section: Introductionunclassified