Globalization and the Rise of One Heterogeneous World Culture

Abstract

What are the effects of economic and cultural globalization on local communities? This research proposes that economic globalization does not lead to homogeneity of culture, but to heterogeneity. I analyse quantitative and qualitative data for Leixlip, the strongest globalized village in the Republic of Ireland, one of the world's most globalized economies. Dominant economic globalization causes a resurgence of local identity, a reinvention of local history and a revival of the indigenous language. An expansive global identity both provokes and facilitates an explanatory local identity. The results confi rm that globalization of culture creates heterogeneity, but within the context of one world culture, namely as local adaptations of world cultural forms.

Shared Decision Making Among Individuals With Cancer in Non-Western Cultures: A Literature Review

“…Western ideals and values such as choice, disclosure, and autonomy have become more popular in non-Western cultures (Yun et al, 2004) because of technological advances that have accelerated globalization (Van Der Bly, 2007). Advances in treatment and decreases in cancer-related mortality have changed the general attitude toward cancer in many regions of the world (Schernhammer, Haidinger, Waldhör, Vargas, & Vutuc, 2010).…”

A Cultural Globalization of Popular Music? American, Dutch, French, and German Popular Music Charts (1965 to 2006)

“…This interpretation is, moreover, consistent with suggestions by Crane (2002), who points out instances of national resistance to global domination by reaffirming local identities, taking the form of anti-American or anti-global national policies aimed at protecting national culture. Likewise, drawing on a study of a strongly globalized community in Ireland, Van der Bly (2007) has demonstrated how globalization spawned reassertions of local identity, history, and language. Finally, and much more closely related to our own findings, Lubbers (2008) has recently demonstrated that the popularity of Dutch national pop music is strongly related to neonationalistic and chauvinistic attitudes and to increases in electoral popularity of populist parties that endorse a strong focus on national identity and national boundaries.…”

Limitations of existing cultural globalization perspectives: A case study of the influence of technology on sexualities

“…Hence, I argue that hybridization is a unique case of heterogenization . Although heterogenization scholars recognize that globalization originates from Western cultures, they oppose the notion that unidirectional cultural flows produce a unified world culture, instead claiming that cultural differentiation will remain strong (Van Der Bly, ; Wherry, ). This perspective focuses on local cultural autonomy, difference, and resistance to homogenization (Appadurai, ; Matei, ; Pieterse, ; Tomlinson, ) resulting from strong local cultural barriers that oppose external global flows (Ritzer, ).…”