Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers

Sobol, Kamila; Cleveland, Mark; Laroche, Michel

doi:10.1016/j.jbusres.2016.02.044

Cited by 82 publications

(127 citation statements)

References 58 publications

Supporting

Mentioning

115

Contrasting

Unclassified

Order By: Relevance

“…A sustainable global market is influencing consumer desire for better nutrition and lifestyle because people are migrating and sharing cultural values across countries [11]. Consequently, for the development of a sustainable market, it is essential to understand the role of ICVs and the materialistic thoughts of people on buying decisions in marketplaces [11,14,15]. Business managers are trying to determine the optimal level of marketing standardization in the world food market [15].…”

Section: Introductionmentioning

confidence: 99%

“…Consequently, for the development of a sustainable market, it is essential to understand the role of ICVs and the materialistic thoughts of people on buying decisions in marketplaces [11,14,15]. Business managers are trying to determine the optimal level of marketing standardization in the world food market [15]. The marketers mainly focus on persistently studying individual culture (IC) because it has a direct and important relationship with the consumers, who are changing their interest from conventional food to processed food [16].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Market Sustainability: A Globalization and Consumer Culture Perspective in the Chinese Retail Market

et al. 2019

View full text Add to dashboard Cite

Consumer behavior is becoming increasingly heterogeneous due to the changing culture patterns and effects of globalization. This phenomenon increases the importance of focusing on the social dimension of sustainability in a consumer market. This research contributes to the body of knowledge by emphasizing the consequences of individual cultural values and individual materialistic values in the Chinese consumer market. In this endeavor, Hofstede’s framework of individual culture with materialistic effect is applied to understand consumer behavior in a processed food market. Rigorous research activity was conducted at the point of sale in different supermarkets to record the responses of random consumers. The results of multi-variate covariance-based structure equation modeling show that individual materialistic values have emerged as a key determinant, which reflects the individual culture for consumer buying behavior in a state of globalization. Power distance, long-term orientation, and uncertainty avoidance were found to be important measures of individual culture. The findings of the study are useful in assisting the industry for product launching and marketing strategies to achieve future sustainability in the processed food market. In the pursuit of a sustainable processed food market, the focus should shift toward individual cultural values away from national and group cultures.

show abstract

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Market Sustainability: A Globalization and Consumer Culture Perspective in the Chinese Retail Market

et al. 2019

View full text Add to dashboard Cite

show abstract

“…Ilyin [9], Zh.Zh. Lamben [10] [18]. Specific features of Internetconsumption were considered by L.N.…”

Section: Introductionmentioning

confidence: 99%

Research of socio-psychological characteristics of the modern young audience’s consumption via the Internet: regional aspect

Golub¹,

Timofeeva²,

Serova³

2019

Proceedings of the Volgograd State University International Scientific Conference "Competitive, Sustainable and Safe Developmen

View full text Add to dashboard Cite

Developing effective strategies of the effects on consumer choice is a priority for any company presented in online environments. Today's Internet-consumers increasingly prefer virtual communication to face-to-face interaction with people around, at that, proportion of young people has reached the limit values. The main goals of the Internet-consumption are: socialization, self-presentation, entertainment, access to relevant information on request. To design the strategy of interaction, it is necessary to formulate the definition of the Internet-consumer, to reveal his (her) socio-psychological characteristics, which determine the choice of Internet products for achieving the desired objectives. A recent empiric study made it possible to identify the categories of the up-to-date Internet-consumers according to three attributes: sex (male, female), occupation (students, young people at work, those combining work and study); purposes of consumption (interpersonal communication, access to information, business, self-presentation and entertainment). The results obtained showed that the most important aims of Internet-consumption for the young people in the region are access to information and communication, whereas the least significant one proved to be self-presentation. It means that while promoting Internet-products for young audiences rational approach to describing a product should be used, in this case the notion "rational approach" contains focus on functional properties of a product and its ability to solve any problem. At the same time, it is important to pay attention to the environment of the target audience, the necessity of communicating with one another (including about the product), the need to share impressions; make the assessment about the used product. The strategies aimed at promotion focused on status, image or selfactualization through the use (possession) of a product seem irrelevant.

show abstract

“…[6], D. Jakobucci [7], R. A. Peterson, U. N. Umesh [8], Blackwell R., Miniard P., Angel J. [9], E. P. Ilyin [10], Sobol K., Cleveland M., Laroche M. [11], F. Kotler [12], O. S. Posypanova [13], A. T. Stephen [14], H. Hayakawa, Y. Venieris [15], B. Mittal [16], Taufique K. M. R., Vaithianathan S. [17], P. Rodríguez-Torrico [18]. An interdisciplinary approach ensures the quality of consumer behavior research [19].…”

Section: Introductionmentioning

confidence: 99%

A Research of the Styles of Purchasing Behaviour in the Process of Choosing Loan Products

Golub¹,

Тимофеева²,

Serova³

2019

Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2018)

View full text Add to dashboard Cite

Russian banks are detecting the increased interest of their clients in loan products. In this, the attention of customers is focused on instalment cards. Nevertheless, for most people are not still used to that product. In this regard, there is a challenge before banks to influence the consumer behaviour in choosing an appropriate product which involves a detailed portrayal of the target audience. The description of a buying decision makes it possible to classify styles of consumer behaviour: constructive (taking into account consumers' needs and income) and adaptive (based on emotions, namely, fear of losing social standing or being taken for a failure by the others). While describing styles of consumer behaviour we were bearing in mind the impact of such factors as "gender", "age" and "level of material gains" on them. The results obtained showed that the factors mentioned above should be applied as a whole, as in isolation from one another they don't indicate propensity to a particular style of consumer behaviour. Consumer style of men and women varies at different age periods. For example, among women, adaptive behaviour is typical for the youthful stage (the age of 17-23) and after the age of 24 they are apt to deciding on constructive style; men prefer constructive style in the period of middle adulthood (the age period of 24-45), but after that period this tendency is declining. As for the level of material well-being, women with lower-middle and middle income as well as men with middle income target constructive style. The higher the income, the greater is the likelihood of purchasing products just to demonstrate one's status rather than meeting real needs both of men and women. Thus, being aware of the effects of gender, age and level of income on the style of consuming loan products experts will be able to develop promotion strategies for each target group which will increase the effectiveness of the implemented marketing events.

show abstract

Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers

Cited by 82 publications

References 58 publications

Market Sustainability: A Globalization and Consumer Culture Perspective in the Chinese Retail Market

Market Sustainability: A Globalization and Consumer Culture Perspective in the Chinese Retail Market

Research of socio-psychological characteristics of the modern young audience’s consumption via the Internet: regional aspect

A Research of the Styles of Purchasing Behaviour in the Process of Choosing Loan Products

Contact Info

Product

Resources

About