Globalization Using Network Effects

Sevalnev, Vyacheslav; Цирин, Артем

doi:10.1007/978-981-19-3242-7_26

Cited by 1 publication

(1 citation statement)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The contemporary world is intensely interconnected, and advanced technology plays a crucial role not only in the innovation and digital transformation of businesses but also enables us to share information instantly. In this sense, digitalization refers to digital communication that impacts our social life, since digitization is perceived as 'the transmission of all types of information' (Brennan and Kreiss, 2014;Sevalnev and Tsirin, 2022). Therefore, digitalization has transformed the communication and information processes.…”

Section: Introductionmentioning

confidence: 99%

Literature Review: Examining Social Media Influencer in Viral Marketing

Orkhon¹

International Scientific Conference INPROFORUM

View full text Add to dashboard Cite

The concept of viral marketing has been researched for many years but has earned a new meaning with the intense use of social networks, which have become essential part of our daily lives. The use of social media applications provides not only countless possibilities of advertising and commerce, but also instant communication between marketers and consumers. The new types of 'opinion leaders', who spread electronic word of mouth through numerous platforms such as YouTube or Instagram, are labelled 'social media influencers'. In this paper, we explore the relationship between social media influencers, viral marketing, and bridges between related concepts to better understand and improve online marketing strategies. Although many researchers address various concepts on interrelated topics, the questions of origin of virality remain unclear.

show abstract

Section: Introductionmentioning

confidence: 99%

Literature Review: Examining Social Media Influencer in Viral Marketing

Orkhon¹

International Scientific Conference INPROFORUM

View full text Add to dashboard Cite

show abstract

Globalization Using Network Effects

Cited by 1 publication

References 3 publications

Literature Review: Examining Social Media Influencer in Viral Marketing

Literature Review: Examining Social Media Influencer in Viral Marketing

Contact Info

Product

Resources

About