1995
DOI: 10.1108/09642369310077751
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Goal‐directed development of new products

Abstract: About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative fo… Show more

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“…Subsequently, product demands become more diversified and the market is increasingly fragmented by the rising trend of individualized mass products [1]. Product industry in general is anticipated to be constantly pushed for faster production of new, better quality products at lower costs by economic pressures [2,3]. In conjunction with that, the market competition between product manufacturers is now focused on development costs reduction, quality improvement and shorter process timeline for a better time-to-market flexibility.…”
Section: Introductionmentioning
confidence: 99%
“…Subsequently, product demands become more diversified and the market is increasingly fragmented by the rising trend of individualized mass products [1]. Product industry in general is anticipated to be constantly pushed for faster production of new, better quality products at lower costs by economic pressures [2,3]. In conjunction with that, the market competition between product manufacturers is now focused on development costs reduction, quality improvement and shorter process timeline for a better time-to-market flexibility.…”
Section: Introductionmentioning
confidence: 99%