Goal-Oriented Experiences and the Development of Knowledge

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money

“…Those high in propensity to plan are likely to learn more in consumption situations due to spontaneous goal setting (Huffman and Houston 1993). High planners may be more efficient shoppers via trip chaining (Brooks, Kaufman, and Lichtenstein 2004).…”

Does Service Employees’ Appearance Affect the Healthiness of Food Choice?

“…When consumers repeatedly examine options, their reexamination can be attributed to the information load (e.g., preference, familiarity) of the option for a specific task (Chandon, Hutchinson, Bradlow, & Young, 2009). If consumers must resolve a search task, for example, they activate their memory structures (Huffman & Houston, 1993;Huffman & Kahn, 1998;Meyvis & Janiszewski, 2002)that guide their attention toward options with features related to the search task (van der Lans, Pieters, & Wedel, 2008;Wedel & Pieters, 2007).…”

The effects of concrete and abstract consumer goals on information processing

“…Product characteristics that seem goal-relevant receive priority attention and consideration, whereas those that seem goal-irrelevant tend to be ignored (Huffman & Houston, 1993). Because concrete and abstract goals imply differences in scope for what is relevant, they may prompt differences in basic styles of information acquisition -that is, whether information search is concentrated within brand or is attribute-based, across brands.…”

“…First, although earlier studies have explored differences for two different goals within the same level of abstraction (Huffman & Houston, 1993), this may be the first empirical comparison of goals between levels of abstraction. Second, whereas previous work has primarily concentrated on content-based differences in goal-oriented learning, the current work also explores differences in basic processing mechanisms.…”