Recent polls have suggested that between 20 and 25 percent of Americans erroneously indicate that President Obama is a Muslim. In this article, we test four models exploring explicit and implicit (i.e., automatic) associations that Americans have about the President and Islam. More specifically, we investigate how factors such as partisanship, ideology, candidate assessments, and political sophistication affect the likelihood of correctly identifying President Obama's Christian religious affiliation, as well as the probability of incorrectly indicating that he is likely a Muslim. We find that explicit associations between Obama and Islam are driven largely by political sophistication and candidate assessments, as well as implicit associations. Interestingly, while political sophistication does seem tohelp individuals make correct statements about the President's religion, knowledge does little toprotect them from holding faulty implicit associations. In sum, we empirically test a number of different hypotheses concerning misperceptions about President Obama's religion. First, our motivated believing hypothesis suggests that partisans on the political right will be motivated to process negative misinformation about the President and commit it to long-term memory; thus, they should demonstrate stronger implicit associations (than those on the political left) between Obama and Islam. Second, our motivated expressing hypothesis suggests that conservatives will be more likely to explicitly state that Obama is a Muslim; however, because they do not necessarily believe it to be true, conservatives will demonstrate no differences compared to liberals on a task measuring implicit associations stored in memory. Third, our sophisticated processing hypothesis states that political sophisticates should be more capable of evaluating information about Obama than their low-information counterparts; hence, sophisticates will be more likely to explicitly identify Obama's religion correctly. And finally, with our differential exposurehypothesis we argue that because sophisticatesare more likelyexposed to information of all types-including repeated misinformation-they will exhibit stronger implicit associations linking Obama to Islam than politically unsophisticated citizens.
Keywords: President
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Experimental Design and ProcedureOne week after the 2010 midterm elections, 356 undergraduates enrolled at a southeastern, public university participated in our study. Of this total, 52 percent were female, and nearly 90 percent of subjects listed their race as -White/Caucasian.‖ Partisanship and ideology were fairly evenly distributed, albeit slightly skewed toward Republicans and conservatives (41% Republican, 30% Independent, and 29% Democrat; 38% conservative, 38% moderate, and 24% liberal).Although we make no claims about the representativeness of our sample relative to the American public, we do find the same proportion of individuals in our sample who state that President Obama is a Muslim (i.e., 1 in 5 participants) as rep...