The first deep field images from the James Webb Space Telescope (JWST) of the galaxy cluster SMACS J0723.3-7327 reveal a wealth of new lensed images at uncharted infrared wavelengths, with unprecedented depth and resolution. Here we securely identify 14 new sets of multiply imaged galaxies totalling 42 images, adding to the five sets of bright and multiply-imaged galaxies already known from Hubble Space Telescope data. We find examples of arcs crossing critical curves, allowing detailed community follow-up, such as JWST spectroscopy for precise redshift determinations, and measurements of the chemical abundances and of the detailed internal gas dynamics of very distant, young galaxies. One such arc contains compact knots of magnification µ ∼750, and features a microlensed transient. We also detect an Einstein cross candidate only visible thanks to JWST's superb resolution. Our parametric lens model is available through the following link a) , and will be regularly updated using additional spectroscopic redshifts. The model reproduces the multiple images to better than an rms of 0.5 , and allows for accurate magnification estimates of high-redshift galaxies. The intracluster light extends beyond the cluster members, exhibiting large-scale features that suggest a significant past dynamical disturbance. This work represents a first taste of the enhanced power JWST will have for lensing-related science.