2023
DOI: 10.3390/safety9040087
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Going beyond Chat: Designing Connotative Meaningful Line Stickers to Promote Road Safety in Thailand through Participatory Design

Thawatphong Phithak,
Pawanrat Surasangprasert,
Sorachai Kamollimsakul

Abstract: Road accidents are a leading cause of death in Thailand, with increasing fatalities. Despite road safety campaigns during holidays, consistent communication is lacking in daily life. This research aimed to create Line application stickers, a top chat platform for Thailand, using the participatory design (PD) approach. PD was implemented in two steps. Firstly, 100 participants outlined character types, moods, tones, and communication objectives. They recommended lively animal characters with diverse texts, such… Show more

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Cited by 2 publications
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