2023
DOI: 10.1108/k-09-2022-1353
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Going green with the green market and green innovation: building the connection between green entrepreneurship and sustainable development

Abstract: PurposeThis study aims to explore the role of the green market (GM) and green innovation (GI) towards green entrepreneurship (GE) and sustainable development (SD).Design/methodology/approachBased on cross-sectional data, the researchers used quantitative methods in this study to confirm the conceptual framework. The researchers used a questionnaire to collect the data obtained from Pakistan's knowledge-based companies (KBCs). In total, the researchers used 192 usable samples to deliver the findings.FindingsThe… Show more

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Cited by 35 publications
(24 citation statements)
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“…However, deploying green technologies, reconfiguring green engineering, and developing eco-friendly products reduce pollution, increase resource rationalization, and enhance sustainable development (Makhloufi et al ., 2021c). Hence, GEO is acknowledged as the vital pillar responding to the NRBV green concerns and advances the firm's green dynamic capabilities (Soomro et al ., 2023). GIP, in contrast, GIP aims to leverage green practices, support employees green behavior, innovate new ways to reduce energy consumption, deliver products free of toxins, and rationalize use of resources (Rehman et al ., 2020).…”
Section: Hypotheses Development Based On the Theoretical Foundationmentioning
confidence: 99%
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“…However, deploying green technologies, reconfiguring green engineering, and developing eco-friendly products reduce pollution, increase resource rationalization, and enhance sustainable development (Makhloufi et al ., 2021c). Hence, GEO is acknowledged as the vital pillar responding to the NRBV green concerns and advances the firm's green dynamic capabilities (Soomro et al ., 2023). GIP, in contrast, GIP aims to leverage green practices, support employees green behavior, innovate new ways to reduce energy consumption, deliver products free of toxins, and rationalize use of resources (Rehman et al ., 2020).…”
Section: Hypotheses Development Based On the Theoretical Foundationmentioning
confidence: 99%
“…As such, the literature indicates that there were missing practical and theoretical gaps in analyzing the potential role of top managers' environmental concerns to level up GEO alertness and exploit green opportunities (Soomro et al, 2023). Top managers are critical for determining and exploiting profitable eco-business opportunities and enhancing the performance of green innovation (Nguyen et al, 2023;Soomro et al, 2023). Studies such as Mo et al (2022) claimed that managers' possessing valuable environmental responsibility increases green innovation and EP.…”
Section: Managerial Environmental Concern and Geomentioning
confidence: 99%
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“…GI can be defined as new advancements and technologies that are used to reduce pollution, waste and energy use while also protecting the environment. GI can also reduce operational costs, improve an enterprise's market position and build a good brand for the enterprise through the introduction of innovative initiatives, such as novel services and products (Chandy and Tellis, 2000;Soomro et al, 2023) resulting in better performance (Zailani et al, 2015).…”
Section: Mediation Effectmentioning
confidence: 99%
“…Researcher Wang et al (2022) acknowledge green innovation as a vital tool that promotes GEO promises. Green innovation Knowledge sharing and big data analytics is the firm capacity to deploy green technologies and green business processes to create ecofriendly products, reduce CO2 emissions, decrease energy consumption and promote a green brand reputation (Soomro et al, 2023).…”
Section: Introductionmentioning
confidence: 99%