Going organic or staying traditionalistic? The role of agriculture information system

Abstract

PurposeThe purpose of this study is to examine how use of agriculture information systems could impact farmers' intention to convert from traditional to organic agriculture production in the mountainous areas of Northern Vietnam, based on a research framework developed from integrating Diffusion of Innovation Theory and Theory of Planned Behavior. Specifically, the authors aim to test the direct impact of use of agriculture information systems on converting intention and the interaction between use of agriculture information systems and perceived economic benefits, perceived non-economic benefits of organic production and market access on the formation of converting intention.Design/methodology/approachData were collected from a sample survey that included 634 agriculture-producing households in Thai Nguyen, Tuyen Quang and Cao Bang provinces of Northern Vietnam. The logistic regression was used for data analysis.FindingsResearch findings indicate that perceived economic benefits, non-economic benefits, market access and use of agriculture information systems positively support the converting intention. Moreover, the use of information systems strengthens the links between the converting intention and perceived economic benefits, perceived non-economic benefits and market access.Originality/valueThis research is innovative in incorporating the use of agriculture information systems as both direct contributor and moderator in converting decisions.

‘They convert, I also convert’: the neighborhood effects and tea farmers' intention to convert to organic farming

“…Meanwhile, culture is a factor that has a negative effect on INT but is not statistically significant. Our research results agree with Doanh et al (2022b), who indicate that young, highly educated and experienced farmers tend to convert to organic farming. In terms of TPB, all three structural variables in TPB impact farmers' converting intention positively.…”

“…Our research results agree with Doanh et al . (2022b), who indicate that young, highly educated and experienced farmers tend to convert to organic farming.…”

“…The theory of planned behavior Most previous related research has been carried out in the framework of the TPB (Yanakittkul and Aungvaravong, 2020). Several later studies extended the TPB and combined it with the diffusion of innovation theory (Doanh et al, 2022b) and the norm activation model (Nguyen et al, 2021). Proposed by Ajzen (1991), TPB explains behavioral intention through three factors, including attitude (ATT), subjective norm (SN) and perceived behavior control (PBC).…”

“…Recognizing the importance of organic agriculture, economic scholars have attempted to identify many factors influencing farmers' decisions to convert from conventional to organic farming. They include farmers' demographic characteristics (Swenson et al ., 2021), market aspects (Sutherland, 2013), price (Sutherland and Darnhofer, 2012; Jouzi et al ., 2017), policy-related factors (Kuminoff and Wossink, 2010; Sutherland and Darnhofer, 2012), knowledge transfer (Sutherland and Darnhofer, 2012), available technology, peer networks, willingness to preserve the environment, observable economic benefit and health consciousness (Karki et al , 2011), the use of agriculture information systems (Doanh et al , 2022b) and psycho-behavioral and psychosocial factors (Sapbamrer and Thammachai, 2021) 3 .…”

KEPUTUSAN KONSUMEN PADA KOMUNITAS ORGANIK DALAM MELAKUKAN PEMBELIAN BERAS ORGANIK DI KOTA BANDUNG (Studi Kasus di Komunitas 1000 Kebun)

“…Adanya permasalahan kesehatan serta isu lingkungan membuat konsumen menjadi lebih sadar akan pentingnya keamanan pangan dan beralih untuk mengonsumsi beras organik sebagai pilihan bahan pokok (Doanh et al 2022).…”