Going Viral: The Look of Online Persuasive Maps

Muehlenhaus, Ian

doi:10.3138/carto.49.1.1830

Cited by 25 publications

(13 citation statements)

References 20 publications

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“…While the term vivid is rarely, if ever, used in the cartographic realm, attention, emotion, salience and persuasion are common themes within the cartographic literature (e.g. Fabrikant et al, 2012;Fabrikant & Goldsberry, 2005;Griffin & McQuoid, 2012;Muehlenhaus, 2012Muehlenhaus, , 2013Muehlenhaus, , 2014. I argue that maps are vivid through their cartographic design and through the emotions they evoke in their readers.…”

Section: Vivid Mapsmentioning

confidence: 88%

“…The use of the visual variables (Bertin, 1983), interactive primitives (Roth, 2013), and dynamic variables (DiBiase et al, 1992), well known in cartographic literature, can influence the esthetics of the design and readers' reactions to the display. Through its potential to influence attitudes, vividness is also aligned with persuasiveness, a focus of some cartographic research in the late 1970s and early 1980s (Tyner, 1982) and again more recently (Muehlenhaus, 2012(Muehlenhaus, , 2013(Muehlenhaus, , 2014. Additionally, the design of graphics has been shown to influence whether a reader reacts with a greater willingness to engage or disengage in a behavior or attitude (Joffe, 2008;Lang et al, 1993).…”

Section: Vivid Mapsmentioning

confidence: 99%

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Cartographic content analysis of compelling climate change communication

Fish

2020

Cartography and Geographic Information Science

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Maps are a key way to communicate climate change. The goal of these maps is to make climate change relatable, tangible, and understandable. However, little research has assessed the content of these maps and the aspects of these maps which attract readers, reduce complexity, and make climate change tangible. One way to evaluate maps of climate change is through the concept of vividness, a term from the communication literature. This article examines the content and vividness of maps of climate change to answer the following: which media organizations publish these maps? What is the design and content of these maps? Did these maps convey climate change vividly? Using content analysis and multidimensional scaling (nMDS) this research showed that producers of climate change maps are often not the publishers of this same content. These maps primarily showed topics which were relevant to audiences in the United States. There was a wide variety of different cartographic designs used. And finally, maps were vivid when they employed the eight aspects of vividness presented in this paper: legend design, symbolization, layout, projections which were appropriate for the data, visual salience, visible change over time, color use which aligned with color connotations, and novel design styles.

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Section: Vivid Mapsmentioning

confidence: 88%

Section: Vivid Mapsmentioning

confidence: 99%

Cartographic content analysis of compelling climate change communication

Fish

2020

Cartography and Geographic Information Science

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“…Being in use since the 1990s, mapping means made it more feasible for anyone than ever to be a cartographer for his own purpose (Muehlenhaus, 2014). Simultaneously, maps are ideal for dissemination and consumption of spatial aspects of information because their graphical format of complex spatial patterns provides an immediate visual summary that can inform (or misinform) (Kent, 2017).…”

Section: Interactive Cartography For Spatial Planningmentioning

confidence: 99%

Eliciting Information for Developing a Circular Economy in the Amsterdam Metropolitan Area

Arciniegas

Wandl

Mazur

et al. 2022

Regenerative Territories

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Advancing circularity in metropolitan areas involves planning, co-designing and implementing spatially explicit interventions with a multitude of stakeholders who are required to work with waste and resource management information. For the stakeholders, understanding information on these flows of resources and materials, and the spatial implications of these flows across the territory, is crucial when proposing new interventions and assessing the effects of these interventions. Spatial decision support systems constitute potential tools for supporting groups of stakeholders involved in the collaborative process of shaping the future of urban areas while achieving sustainability and increased circularity. This chapter focuses on the digital representation and portrayal, and the use of different types of information in a digital spatial decision support tool aimed at helping decision-makers through stages of the collaborative process that starts at problem identification and status quo understanding, and finishes at the proposed circular economy strategies for a metropolitan area. The way in which information is modeled and presented in the tool is largely based on the geodesign methodology, and is specific to individual stages of the planning process. The tool presents information relevant to a peri-urban area through different mediums: web maps and charts to describe the study area, Sankey diagrams linked with dynamic flow maps to portray its resource flow streams, and the integration of the above to portray and assess the scenarios developed jointly by the stakeholders. The tool was implemented in an interactive web application and applied to the collaborative process of developing spatial strategies for advancing circularity in the Amsterdam Metropolitan Area. A series of interconnected workshops were held with stakeholders, who used the tool to guide them through the stages of the co-development of the strategies. Stakeholders were presented with spatial information about the study area’s current resource and waste management situation in the form of web maps and the spatial distribution and dynamics of resource flows. This chapter describes how all this information was portrayed, presented, and used within the interactive web application at the collaborative workshops.

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“…In turn, I adapted many of Dondis' continua for use in map analysis (Muehlenhaus 2010;2011). I was specifically interested in studying persuasive maps, but argued that the concepts were likely universal and applicable to all maps.…”

Section: A P E L O Q U E N C Ementioning

confidence: 99%

“…Every map's form lies somewhere on the continuum between mannered and styled eloquence. I hypothesize here that it may be possible to standardize and analyze the eloquence of a map's form by further modifying or adapting my own (Muehlenhaus 2010;2011) map design continuums. Though beyond the scope of this paper, it seems reasonable to suggest that mannered map forms probably tend to use opposite visual techniques than styled map forms.…”

Section: E X a M P L E : E X P L O R I N G T H E E L O Q U E N C E O mentioning

confidence: 99%

Looking at the Big Picture: Adapting Film Theory to Examine Map Form, Meaning, and Aesthetic

Muehlenhaus

2014

Self Cite

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Film and maps have much more in common than is often believed. In this paper, it is argued that film offers cartographers many concepts that can be used to better understand map form, aesthetics, and meaning. After reviewing these concepts as taught in film studies and originally formulated by Kenneth Burke, this article explores how these concepts can be applied by cartographers in their map design and by map critics. Several examples of adapting these theories to understand maps are provided. The paper concludes by arguing that cartographers can only benefit by more whole-heartedly embracing and adapting film theory concepts and methods. Doing so will likely result in clearer communication, storytelling, and argumentation, as well as offer a more nuanced method for determining what makes certain maps memorable.

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Going Viral: The Look of Online Persuasive Maps

Cited by 25 publications

References 20 publications

Cartographic content analysis of compelling climate change communication

Cartographic content analysis of compelling climate change communication

Eliciting Information for Developing a Circular Economy in the Amsterdam Metropolitan Area

Looking at the Big Picture: Adapting Film Theory to Examine Map Form, Meaning, and Aesthetic

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