Gold coordinated to neutral phosphines (R 3 P), Nheterocyclic carbenes (NHCs) or anionic ligands is catalytically active in functionalizing various CÀ H bonds with high selectivity. The sterics/electronic nature of the studied CÀ H bond, oxidation state of gold and stereoelectronic capacity of the coordinated auxiliary ligand are some of the associated selectivity factors in gold-catalyzed CÀ H bond functionalization reactions. Hence, in this review a comprehensive update about the action of different types of gold catalysts, from simple to sophisticated ones, on CÀ H bond reactions and their regiochemical outcome is disclosed. This review also highlights the catalytic applications of Au(I)-and Au(III)species in creating new opportunities for the regio-and siteselective activation of challenging CÀ H bonds. Finally, it also intends to stress the potential applications in selective CÀ H bond activation associated with a variety of heterocycles recently described in the literature.