Polaritons are quasiparticles originating from strong interactions between photons and elementary excitations that could enable high tunability, tight electromagnetic field confinement, and large density of photonic states, making it possible to achieve novel and otherwise inaccessible functionalities. For these reasons, polaritons spawn great interest in the fields of physics, materials science, and optics for both fundamental studies as well as potential applications (e.g., modulators, photodetectors, photoluminescence, etc.). In recent years, the explosive growth of research in graphene and other 2D van der Waals materials is witnessed because they provide a new platform that substantially complements conventional metals, dielectrics, and semiconductors to investigate different polariton modes. This review highlights the works published in recent years on the topic of polariton photonics based on structured metals, graphene, and transition‐metal dichalcogenides (TMDs). The exotic optical properties of the polaritons in metallic structures and 2D van der Waals materials offer bright prospects for the development of high‐performance photonic and optoelectronic devices.