Outlines the context within which the need for valuations of
leisure property is developing. Arguing that the profits method, usually
adopted for the valuation of leisure assets, is little understood on a
research‐based theoretical level, introduces the initial findings of
research into practitioner understanding of the method, in particular
the capitalization rates adopted. Also suggests that the time is right
to critically re‐examine the methods used in practice and sets out
suggested pre‐requisites for the development of a sustainable and
defensible approach to the valuation of commercial leisure property.