Google Trends platform: An analysis of the search for accommodation in Meruoca/Ceará-Brazil and its importance for digital marketing

Abstract

<p>Digital marketing has proven to be an essential tool for several business sectors, and tourism is one of the beneficiaries of this strategy. This article aims to analyze data from searches for words or terms related to accommodation in Meruoca. The research has a descriptive and quantitative character, seeking data, analysis and discussion about the searches for terms related to the main means of accommodation in the city of Meruoca, carried out by users in Brazil during the months of January to December 2019. The results indicate the variations in the interest of users for both means of accommodation throughout the year, providing a more comprehensive view of periods of greater demand and preference. Thus, it is concluded that the use of Google Trends provides important insights for managers in the tourism sector, helping them to develop more efficient and targeted marketing strategies.</p>

Editorial for Smart Tourism (Volume 4, Issue 1)

“…The indispensability of digital marketing across various sectors, including tourism, is well-documented. An illustrative example of this is the research conducted by Barros et al [1] , which involved an analysis of search data for keywords related to accommodation in Meruoca. The findings of their study offer valuable insights into the seasonal fluctuations of consumer interest in different types of lodging, thereby enriching our understanding of demand patterns and preference peaks throughout the year [1] .…”