INTRODUCTIONLanguage is a dynamic and ever-evolving system that reflects the complexity of human thought, culture, and society. Within this intricate tapestry of words and meanings, the study of axiological concepts has emerged as a fascinating and vital area of investigation in contemporary linguistics. Axiology, the branch of philosophy that concerns itself with values and ethics, holds a pivotal role in shaping our understanding of the world and our place within it. Axiological concepts encompass notions of morality, ethics, beliefs, and principles that underpin our decisions and actions, ultimately influencing how we navigate the labyrinthine landscape of human existence.The modern linguistic space is marked by an ongoing transformation fuelled by globalization, digital communication, and cultural exchange. In this dynamic environment, the meanings and connotations of axiological concepts are constantly shifting, adapting, and intersecting with diverse worldviews and perspectives. This article embarks on a comprehensive scientific analysis to explore the intricate dynamics of axiological concepts in this ever-changing linguistic terrain.Axiological concepts in linguistics are rooted in the philosophical field of axiology, which explores the nature of values, ethics, and their role in human thought and behaviour. In the linguistic context, axiological concepts encompass a wide range of values, including moral, ethical, cultural, and societal values, all of which are encoded and expressed through language. These values often serve as the foundation upon which individuals and societies construct meaning, communicate, and make decisions.One of the foundational theories in modern linguistics is linguistic relativism, often associated with the Sapir-Whorf hypothesis 1 . This theory suggests that the language we use can influence our perception of reality and, by extension, our values and ethical judgments. In the context of axiological concepts, linguistic relativism implies that different languages may have unique ways of encoding and expressing values, leading to variations in how Nordquist R. Pragmatics Gives Context to Language (April 5, 2023). URL: https://www.thoughtco.com/pragmatics-language-1691654.3 Felices-Lago Á. The emergence of axiology as a key parameter in modern linguistics : A review of significant contributions from the 1950s to the 1980s. Evaluation in Context / G. Thompson & L. Alba-Juez (eds.