“…There is already comprehensive literature on the diffusion of innovation focusing on adopting novel technologies (Currie & Spyridonidis, 2019;Lai 2017;Marques, Lontra, Wanke, & Antunes, 2021). However, such literature has been limited to the adoption of novel technologies only by consumers and focuses on describing the variables involved in user adoption (Cheng, 2016;Chu & Chen, 2016;Marangunić & Granić, 2015;Rahman, Lesch, Horrey, & Strawderman, 2017;Rondan-Cataluña, Arenas-Gaitán, & Ramírez-Correa, 2015;Scherer, Siddiq, & Tondeur, 2019;Williams, Rana, & Dwivedi, 2015).…”