2012
DOI: 10.1002/mde.2577
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Governance of Franchising Networks, Cooperatives, and Alliances: An Introduction

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Cited by 3 publications
(1 citation statement)
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References 56 publications
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“…The hot research topic related to franchising is the ownership, that is, the organizational structure of the franchising systems. While the focus of early research has generally been on whether the franchising system or the ownership system should be preferred (Oxenfeldt and Kelly, 1968;Caves and Murphy, 1976;Rubin, 1978), later studies switched the focus on the integration of the two systems, and how these two options should be allocated within a franchising system (Bradach, 1997, Ehrmann et al 2013, Meiseberg 2013, Perdreau et al 2015. Consequently, transaction cost analysis and agency theory have become the most important tools for comparative analyses on the alignment of interests and auditing/monitoring costs (Brickley and Dark, 1987).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…The hot research topic related to franchising is the ownership, that is, the organizational structure of the franchising systems. While the focus of early research has generally been on whether the franchising system or the ownership system should be preferred (Oxenfeldt and Kelly, 1968;Caves and Murphy, 1976;Rubin, 1978), later studies switched the focus on the integration of the two systems, and how these two options should be allocated within a franchising system (Bradach, 1997, Ehrmann et al 2013, Meiseberg 2013, Perdreau et al 2015. Consequently, transaction cost analysis and agency theory have become the most important tools for comparative analyses on the alignment of interests and auditing/monitoring costs (Brickley and Dark, 1987).…”
Section: Theoretical Backgroundmentioning
confidence: 99%