“…Hence, medicalization in an elite community earns much more positive returns than the one that takes place in Samhall’s world, illustrating the fact that for some groups in society medicalization is a mechanism of consecration; for others a mechanism of desecration. Indeed, in a neoliberal society, where all is about enacting “the enterprising self,” health and disability becomes a social, rather than medical issue: active; entrepreneurial, self-managing people are considered healthy, which is typical of elite business school students and other elite groups (see Anteby, 2013; Schleef, 2006); while those that don’t display such characteristics are considered unhealthy and disabled (see Bauman, 2007; Holmqvist et al, 2013; Maravelias, 2020).…”