“…Thus, it makes a difference whether the project participants are embedded in certain departments or business units with established structures or whether they are part of a project-based organization supplying all their products and services through temporary projects. In the latter case, the participants are more receptive to institutionalized structures external to the organization and may 'attach' (Sahlin- Anderson and Söderholm, 2002: 19) or 'couple' (Lindkvist, 2004;Orton and Weick, 1990) a project to their background. Project businesses require interorganizational interactions that increase the likelihood of coexisting and possibly contradictory institutional logics; even a supplier organized as a genuine 'project-based enterprise' (DeFillippi and Arthur, 1998) will inevitably interact with more functionally structured (e.g., Hobday, 2000) counterparts (customers, suppliers, etc.).…”