Governing the fashion industry (through) intellectual property assets: systematic assessment of individual trade marks embedding sustainable claims

Cavagnero, Sara

doi:10.1093/jiplp/jpab059

Cited by 2 publications

(2 citation statements)

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“…This systematic assessment of 12,335 brands in the US and the European Union highlights how trademarks can be used to convey information about environmentally and socially friendly business practices, both genuine and claimed. 43 The utilization of intellectual property rights for the protection of brands that embrace sustainable concepts fundamentally returns to the basic idea of novelty or uniqueness inherent in intellectual property. Intellectual property plays a role in translating ideas into tangible assets, making the connection between brands and consumers in the fashion industry quantifiable units.…”

Section: The Function Of Intellectual Property Rights In Safeguarding...mentioning

confidence: 99%

TRADEMARKS IN SUSTAINABLE FASHION: A Comparative Legal Analysis of Indonesia and Italy

Situmeang,

Alhakim,

Fitri

et al. 2024

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Trademarks have played a significant role in safeguarding intellectual property within the fashion industry and have been instrumental in upholding the reputation of various companies, particularly those aspiring to adopt sustainability concepts. This research aims to delineate the legal challenges and potential solutions for protecting intellectual property rights related to trademarks and the integrity of claims for sustainability implementation in Indonesia, employing normative research methods and comparative analysis with Italy's legal framework. The analysis reveals several structural differences between Indonesia and Italy's trademark legal frameworks despite sharing similar objectives. Italy has already been able to foster the integrity of sustainable claims in the fashion industry through regulations from the European Union although no direct connection to trademarks exists. On the other hand, Indonesia has yet to regulate the integrity of sustainable claims in the fashion industry although it possesses a sufficient foundational framework that could be further developed through its connection to the communal intellectual property protection system. Secara tradisional, merek memiliki peran penting dalam melindungi kekayaan intelektual di dalam industri fesyen dan telah menjadi kunci dalam menjaga reputasi berbagai perusahaan, terutama yang berkeinginan menerapkan konsep keberlanjutan. Penelitian ini bertujuan untuk menguraikan tantangan hukum dan solusi potensial dalam melindungi hak kekayaan intelektual yang terkait dengan merek serta menjaga integritas klaim implementasi keberlanjutan di Indonesia, dengan menggunakan metode penelitian normatif dan analisis perbandingan dengan kerangka hukum Italia. Analisis ini mengungkapkan beberapa perbedaan struktural antara kerangka hukum merek di Indonesia dan Italia, meskipun memiliki tujuan yang serupa. Italia telah berhasil menggalang integritas klaim keberlanjutan di industri fesyen melalui regulasi dari Uni Eropa, meskipun tidak ada keterkaitan langsung dengan merek. Di sisi lain, Indonesia masih harus mengatur integritas klaim keberlanjutan di industri fesyen, meskipun memiliki landasan kerangka kerja yang memadai yang bisa lebih dikembangkan melalui keterhubungannya dengan sistem perlindungan kekayaan intelektual komunal.

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Section: The Function Of Intellectual Property Rights In Safeguarding...mentioning

confidence: 99%

TRADEMARKS IN SUSTAINABLE FASHION: A Comparative Legal Analysis of Indonesia and Italy

Situmeang,

Alhakim,

Fitri

et al. 2024

View full text Add to dashboard Cite

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“…This underscores the urgent need for a paradigm shift towards comprehensive and sustainable development that centres on meeting people's needs. Additionally, existing literature has predominantly focused on legal frameworks of copyright imitation in specific areas of cosmetic and organic/sustainable food consumption in marketing (Mughal, Faisal, & Khokhar, 2021;Cavagnero, 2021), neglecting the entertainment industry-a sector estimated to be worth $2.32 trillion, with a projected growth rate exceeding 10% and contributing significantly to global GDP (2.54% in 2016 and 2.39% in 2021) (Watson, 2019). Given its substantial economic impact, the entertainment industry's sustainability issues deserve greater scholarly attention to align with broader global sustainability objectives.…”

Section: Introductionmentioning

confidence: 99%

Does Copyright Imitation Impact Purchase Behaviour in the Entertainment Industry: A PLS-SEM Analysis of Gen Z’s Brand Recognition in Africa?

Abdulsalam,

Tajudeen

2024

AJSD

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The entertainment industry has experienced remarkable growth, driven by technological advancements and changing consumer preferences, with revenue soaring to $31.23 billion in 2023 and anticipated growth at a Compound Annual Growth Rate (CAGR) of 10.64% through 2027. However, the industry’s significant sustainability issue is the widespread practice of copyright imitation, with Africa’s accommodated 2.5 billion unauthorised image imitations daily representing 1.48% global imitation index, causing substantial damages, notably affecting Gen Z with estimated losses of €532.5 billion, with Egypt experiencing the highest incidence of cases in Africa. This research delves into how copyright infringement impacts brand recognition, as a construct of purchase behaviour, among Gen Z in the African entertainment industry. By relying on post-positivism paradigm and planned behaviour theory, the research used questionnaire and collected 352 responses (92% sample rate) from tech-savvy Gen Z respondents, derived using Borden sampling model. The PLS-SEM (Partial Least Squares Structural Equation Modelling) model reveals that copyright infringement substantially affects brand recognition, explaining 64.7% of the variance in consumer behaviour. Specifically, imitated corporate names, product ideas, and promotional tactics impact brand recognition by 11.1%, 9%, and 6.2% respectively, which refutes the initial assumption. Research recommendations include implementing stricter management protocols within the industry, fostering deeper community engagement, and differentiating products by using unique, high-quality materials. The study acknowledges potential biases in data collection due to unequal online access among Gen Z music enthusiasts in Africa, by possibly not fully reflecting the broader diversity of Gen Z behaviour across the continent in the world, considering the varying cultural, economic, and social dynamics that influence purchasing behaviours.

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Governing the fashion industry (through) intellectual property assets: systematic assessment of individual trade marks embedding sustainable claims

Cited by 2 publications

References 0 publications

TRADEMARKS IN SUSTAINABLE FASHION: A Comparative Legal Analysis of Indonesia and Italy

TRADEMARKS IN SUSTAINABLE FASHION: A Comparative Legal Analysis of Indonesia and Italy

Does Copyright Imitation Impact Purchase Behaviour in the Entertainment Industry: A PLS-SEM Analysis of Gen Z’s Brand Recognition in Africa?

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