“…Identified entrepreneurial strategies include: on-farm and off-farm diversification (such as agri-tourism, food processing and direct marketing) (Dias et al, 2019); pluriactivity or portfolio income generation (Fitz-Koch et al, 2018); and developing more climate and financially resilient agriculture (Condor, 2020;Shingo and Yagi, 2021). Policy makers generally seek to reduce direct financial aid to farmers and reorient support towards decoupled, direct and environmental payments (Attorp and Hubbard, 2023), as well as promote more efficient input use, to minimise both financial and environmental costs (Sorrentino et al, 2016). Grande et al (2011) contend that EO aids the ability of farmers to successfully navigate this transition whilst McElwee (2006), argues that the role of farmers is changing, with an entrepreneurial mind-set essential in their adjustment to a reformed policy environment.…”