Government’s Role in Entrepreneurial Business Activities: The Case of Fiji

Abstract

Brief DefinitionsFranchise (or franchising) -It is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.Entrepreneurial orientation -A process of organization management, administration, and the assessment of business risks.Autonomy -Based on the notion of entrepreneurial independence in developing and bringing into effect an idea.Competitive aggressiveness -The intensity of a firm's efforts to outperform industry rivals, characterized by a combative posture and a forceful response to competitor's actions.Innovativeness -The willingness to support creativity and experimentation in introducing new products/services, and novelty, technological leadership, and R&D in developing new processes.Proactiveness -The forward-looking perspective with aggressive posturing relative to the firm's competitors.Risk taking -A firm's propensity to take actions when the outcomes are uncertain such as moving into unfamiliar new markets.