Government Social Media Engagement Strategies and Public Roles

Wukich, Clayton

doi:10.1080/15309576.2020.1851266

Cited by 39 publications

(37 citation statements)

References 76 publications

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“…For local governments, who are most likely to interact with citizens on a day‐to‐day basis, social media provides a low‐cost venue to provide information and engage with the community 17,18 . Social media allows public administrators to treat the public as customers by providing information about how to access services 19 . During the coronavirus pandemic, public health authorities used social media to update citizens about rapidly changing situations and post‐prevention and safety measures 20 .…”

Section: School Nutrition During the Covid‐19 Pandemicmentioning

confidence: 99%

Using Social Media to Promote School Nutrition Programs During the COVID‐19 Pandemic

Whitesell

Fitch

2022

Journal of School Health

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BACKGROUND: Millions of school-aged children receive free or reduced-price lunches through the United States Department of Agriculture's (USDA) National School Lunch Program; that service was disrupted when public schools closed at the beginning of the coronavirus pandemic. Prior to the pandemic, this program received little attention on school districts' social media accounts. METHODS:We collected Twitter data from 70 Ohio public school districts to construct a measure of attention paid toward school nutrition programs from 2008 to 2021. We also collected district-level data to analyze the relationship between district characteristics and mentions of school nutrition programs. RESULTS:We show that attention to school nutrition programs significantly increased during the pandemic. School districts with a greater student population density and greater geographic area were more likely to tweet about these programs. CONCLUSIONS:School districts can, and should, use social media to inform residents about school nutrition programs and food security programs more generally. Social media provides a low-cost way to lessen the administrative burden for families trying to access these programs.

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Section: School Nutrition During the Covid‐19 Pandemicmentioning

confidence: 99%

Using Social Media to Promote School Nutrition Programs During the COVID‐19 Pandemic

Whitesell

Fitch

2022

Journal of School Health

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“…Los tres ayuntamientos, por lo tanto, no promueven la participación e interacción; el uso que hacen de las redes sociales es meramente informativo, aunque sí ejercen una labor de prestación de servicio público propio de este tipo de administraciones (Criado y Villodre, 2021). No obstante, todavía queda lejos de implantarse otra manera interesante de aproximación por parte de la administración al ciudadano a través de las redes, por ejemplo: como ciudadano crítico o, simplemente, como cliente de su institución (Wukich, 2021).…”

Section: La Participación Ciudadana: Tarea Pendienteunclassified

La comunicación de los ayuntamientos en las redes sociales: participación ciudadana, información de servicio público y campaña permanente

2022

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Este artículo explora el uso que hace la Administración pública local de las tres principales redes sociales (Twitter, Facebook e Instagram) con el objetivo de comprobar si los ayuntamientos aprovechan todas sus potencialidades, incentivan la participación ciudadana a partir de la comunicación de la actividad municipal, aumentan la calidad del servicio público, y ensalzan o no los logros de gobierno de sus líderes políticos. Todo ello, teniendo en cuenta los criterios básicos de la comunicación de las instituciones públicas y de la comunicación política, así como el concepto de campaña permanente. Para ello, se ha realizado un seguimiento de las redes sociales de los Ayuntamientos de Barcelona, Sabadell y Manresa, llevando a cabo un análisis cuantitativo y cualitativo en el que se han categorizado aspectos como las llamadas a la participación que hace la Administración, la temática de sus publicaciones, el apoyo o rechazo que consiguen a través de los likes y los comentarios, el contenido de la información (de servicio público, de actividad municipal y de contenido político), y la presencia o ausencia de los gobiernos y sus líderes en los mensajes emitidos. Los resultados evidencian que la Administración pública local no aprovecha las potencialidades que ofrecen las redes sociales para impulsar la participación ciudadana en los asuntos públicos. Aunque su implantación se encuentra aún en una fase inicial, este organismo público local ejerce una comunicación unidireccional, con información de servicio público, pero también con contenido político e ideológico.

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“…Complementing this idea, Gruzd et al (2018) concluded that by building and maintaining their active presence and following the base on SM, especially on Twitter, organizations can develop a capacity to address social concerns during disruptive events or infrastructure projects like 'The Big Lift. ' Wukich's (2021) investigation about three U.S. states after hurricane Florence found that citizen involvement efforts were far less common in SM. Few cities convened conversations about their risk exposure or discussed how to build stronger communities.…”

Section: Sm In Governmentmentioning

confidence: 99%

Social media use in government health agencies: The COVID-19 impact

Sandoval‐Almazán¹,

Valle-Cruz²

2021

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Government communications typically use social media for federal agencies, national policies, and emergency cases. However, it is crucial to understand the use of these platforms within local government agencies. This investigation fills this gap and includes social media data during three months of the COVID-19 pandemic and compares it with previous trends. The research question that leads this research is: How has government social media use and communication behavior changed due to the COVID-19 pandemic? This research analyzes a study case applied to a local Mexican government agency named ISSEMyM. We analyze the data during the period between October 2017 and June 2020. Findings reveal a consistent use of Twitter and Facebook for communication by the ISSEMyM government agency. Also, it indicates an increase in engagement and communication flow over three years. We found that official local government communications remained unchanged during the whole period. We found no change in interaction, number of followers, and message structure during this period; however, the COVID-19 pandemic radically alters interactions, followers, and user engagement.

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Government Social Media Engagement Strategies and Public Roles

Cited by 39 publications

References 76 publications

Using Social Media to Promote School Nutrition Programs During the COVID‐19 Pandemic

Using Social Media to Promote School Nutrition Programs During the COVID‐19 Pandemic

La comunicación de los ayuntamientos en las redes sociales: participación ciudadana, información de servicio público y campaña permanente

Social media use in government health agencies: The COVID-19 impact

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