“…Users are more likely to share their data if they trust the firm (Dinev, Bellotto, Hart, Russo, Serra, & Colautti, 2006 ), if they have control over how the firm would use their data (Martin, Borah, & Palmatier, 2017 ; Spiekermann & Korunovska, 2017 ), or if the firm provides them with financial incentives (Gabisch & Milne, 2014 ; Xu, Teo, Tan, & Agarwal, 2009 ). In contrast, users are less likely to share their data if they have higher psychological ownership of their data (Menard, Warkentin, & Lowry, 2018 ; Morewedge, Monga, Palmatier, Shu, & Small, 2021 ), if they have a high need for control (Königs, 2022 ; Xu, Dinev, Smith, & Hart, 2011 ), or if they are concerned about social threats such as bullying or stalking (Krasnova, Günther, Spiekermann, & Koroleva, 2009 ). Nonetheless, except for Chatterjee, Gao, Sarkar, and Uzmanoglu's ( 2019 ) study, which suggests that users who feel more anger (vs. fear) toward data breaches are less (vs. more) sensitive to the scope of the data breach, limited scholarly research attention has been devoted to people’s responses to data breaches.…”