“…These scholars and experts, along with journalists (Young, 2003;Arum & Roska, 2005;Hersh & Merrow, 2005;Cote & Allahar, 2007;Dew, 2012;Selingo, 2013;Rossi, 2014;Wright, 2014;Kostal et al, 2016), note that higher education has shifted towards a business model that focuses on profit through the assurance of recruitment and retention of paying "customers" who evaluate the "service" (teaching) they receive. Cote and Allahar (2007) lament the phenomena of the student "customer" rating professors and affecting tenure decisions, inadequate student K-12 academic preparation for higher education, student and faculty disengagement from the educational process, and grade inflation (Valen, 2003;Hersh & Merrow, 2005;Supiano, 2008;Dew, 2012;Wright, 2014;Kostel et al, 2018;Baglione & Smith, 2022).…”