Gradual behaviour change towards meat reduction: Development and validation of a novel decisional balance scale

Strässner, Anna-Maria; Hartmann, Christina

doi:10.1016/j.appet.2023.106537

Cited by 12 publications

(4 citation statements)

References 102 publications

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“…Enablers and impediments are typically viewed as static predictors of behaviour, implying that the desired behaviour will occur once the same set of antecedents are present. An alternative is that, for example, the pre-conditions necessary for an intention to form might differ from those necessary for translating that intention into action (Klöckner & Nayum, 2016;Nielsen, 2017;Kwasny et al, 2022;Van Valkengoed & Van Der Werff, 2022;Strässner & Hartmann, 2023).…”

Section: Determinants Of Behaviour Changementioning

confidence: 99%

“…Most research on psychological determinants of SOC explores variation in the association of psychological variables with SOC, typically by contrasting the first or last stage with remaining stages (e.g., using multinomial regression models; Weibel et al, 2019;Culliford & Bradbury, 2020) or by conducting comparisons between stage groups (e.g., ANOVAs; Lea et al, 2006;Wyker & Davison, 2010;Redding et al, 2015;Andersson, 2020;Strässner & Hartmann, 2023;binary logistic regression, Hielkema & Lund, 2021). A limitation with these methods is that, although relevant psychological variables can be associated with specific stages, their influence is not contrasted between different stage transitions.…”

Section: Modelling Predictors Of Changementioning

confidence: 99%

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Going Green in Stages: Psychological processes behind intention formation and action for climate mitigation

Andersson,

Timmons,

Lee

et al. 2024

Preprint

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Mitigating the climate crisis requires changes to policy, business, and consumer behaviour in favour of sustainability. For consumers, use of private motor vehicles and consumption of meat and dairy are high-impact behaviours. To assist behaviour change, it is useful to understand where in the process of change people currently are and what motivates the next step. In a pre-registered study using a representative sample of adults (N = 1200), we measure ‘stage of change’ for transport and diet behaviours, then test the relationship between stage of change and a battery of psychological variables informed by previous theoretical and empirical research. Our modelling approach allows us to test whether the variables associated with change depend on the stage an individual is moving to and from. The models reveal that, for both transport and dietary behaviours, people who intend to change worry more about climate change and feel more morally responsible to act than people who see no need to change. Acting on intentions is associated with holding a strong environmental identity. We also find differences between the two behaviours in the variables associated with stage of change. For example, positive environmental attitudes predict intentions and actions only for transport behaviour, whereas belief in the effectiveness of collective action predicts intention to change diet. Sociodemographic predictors of change also differ between behaviours: urban dwellers are more likely to act on transport intentions, while being a woman predicts intentions and action for dietary change. Other psychological variables cited in the literature have little association with change, including social norms and belief in individual responsibility. The results show the benefit of conceptualising behaviour change as a multi-stage process.

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Section: Determinants Of Behaviour Changementioning

confidence: 99%

Section: Modelling Predictors Of Changementioning

confidence: 99%

Going Green in Stages: Psychological processes behind intention formation and action for climate mitigation

Andersson,

Timmons,

Lee

et al. 2024

Preprint

View full text Add to dashboard Cite

show abstract

“…Amongst the numerous constructs proposed, some appear to be particularly relevant to understanding meat consumption behaviour, meat perception and ongoing changes in consumption and perception. Motives can be divided into drivers and barriers; however, recent studies have highlighted that the same arguments can be considered for both drivers and barriers depending on the consumer segment asked (see Strässner and Hartmann, 2023 for a review). Thus, it seems appropriate to move away from this dichotomy and instead address motives in order of relative importance from the consumer’s point of view.…”

Section: Introductionmentioning

confidence: 99%

Understanding and tackling meat reduction in different cultural contexts: a segmentation study of Swiss and Vietnamese consumers

Delley,

Ha,

Götze

et al. 2024

Front. Psychol.

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ObjectiveThis study aims to disclose and compare meat consumer segments in Switzerland and Vietnam, which differ in terms of their socioeconomic and cultural settings (the former is a developed country, and the latter is an emerging one) to develop a set of segment-specific recommendations that might be applied to consumption in comparable contexts, that is, in other developed countries and other emerging economies.MethodsData were collected through two online surveys: one for Swiss residents from randomly selected households and one for Vietnamese urban residents recruited via snowball sampling. The final sample size was N = 643 for Switzerland and N = 616 for Vietnam. Hierarchical cluster analyses followed by K-means cluster analyses revealed five distinct clusters in both countries.ResultsThree clusters were common to both countries: meat lovers (21% in Switzerland and 19% in Vietnam), proactive consumers (22% in Switzerland and 14% in Vietnam) and suggestible consumers (19% in Switzerland and 25% in Vietnam). Two were specific to each country, namely traditional (19%) and basic (21%) consumers in Switzerland and confident (16%) and anxious (26%) consumers in Vietnam.ConclusionRelying on voluntary actions, nudging techniques, private initiatives and consumers’ sense of responsibility will certainly be useful but will nevertheless be insufficient to achieve a planetary health diet within the given timeframe (the 2030 Agenda for Sustainable Development). Governments will have no choice but to activate all levers within their sphere of influence – including regulatory measures – and oblige private sector actors to commit to the measures imposed on them. A binding international agenda with common objectives and measures is a judicious approach. Unlike most previous studies, which focused on meat consumption intensity and frequency or diet type to segment consumers, our approach, based on psychographic profiles, allows the identification of segments that share common drivers and barriers and thus the development of better-targeted measures to reduce meat consumption.

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“…Strässner en Hartmann (2023) wordt gesuggereerd dat deze flexitariërparadox ook in Duitsland aanwezig is. Met betrekking tot het Verenigd Koninkrijk wijzenStewart en collega's (2021) op basis van consumptiepeilingdata op een reductie in de vleesconsumptie, een beweging conform de Nederlandse VCP.…”

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Vleesconsumptie per hoofd van de bevolking in Nederland, 2005-2022

Dagevos,

Verhoog,

van Horne

et al. 2023

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Deze nota geeft een overzicht van de vleesconsumptie per hoofd van de bevolking in Nederland in de jaren 2005-2022. Het totale verbruik van vlees en vleeswaren per hoofd van de bevolking in Nederland ligt in 2022 op 75,0 kg (op basis van karkasgewicht). Dit is het laagste verbruikscijfer in de gerapporteerde periode sinds 2005. Bovendien betekent deze uitkomst dat de in 2020 ingezette daling zich voortzet en er geen terugkeer is naar cijfers uit pre-coronajaren. Integendeel, de 2022-cijfers nemen hier verder afstand van. De daling in 2022 ten opzichte van 2021 wordt veroorzaakt door afname in het verbruik van rund-en pluimveevlees, terwijl varkensvlees geen verschil met 2021 laat zien. Trefwoorden: vleesconsumptie, Nederland, vleesverbruik, inflatie, Voedselconsumptiepeiling Deze nota is gratis te downloaden op https://doi.org/10.18174/638735 of op www.wur.nl/economic-research (onder Wageningen Economic Research publicaties).

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Gradual behaviour change towards meat reduction: Development and validation of a novel decisional balance scale

Cited by 12 publications

References 102 publications

Going Green in Stages: Psychological processes behind intention formation and action for climate mitigation

Going Green in Stages: Psychological processes behind intention formation and action for climate mitigation

Understanding and tackling meat reduction in different cultural contexts: a segmentation study of Swiss and Vietnamese consumers

Vleesconsumptie per hoofd van de bevolking in Nederland, 2005-2022

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