This research project examines the narratives that emerged in alterations of corporate billboards and advertisements. The altered billboards were found in Adbusters magazine and the magazine's Web site-particularly the "Creative Resistance" campaign developed by the publishers of Adbusters. Through the use of narrative criticism I construct a resistance narrative that glides throughout all of the altered billboards and is paramount to the anti-corporate movement and culture. This resistance narrative is based upon the identity of the culture and corporations that they resist, the cultural values of both the anti-globalists and corporations, and the political community that is constructed from the resistance artists' calls to action. The resistance narrative that emerges provides empowerment that is necessary for community building in the anti-corporate movement and culture.We toady to corporations and wear their brand logos like serfs. We breathe bad air, drink foul water, lick corporate lollipops and never let out a peep. (Lasn, 1999, p. 141) This quote comes from Adbusters magazine, which is produced by the Media Foundation, an anti-consumption advocacy group. The essential message that is put forth in anti-consumption literature is best represented by looking at "culture jamming." As defined by Lasn (1999) andFerrell (2001), "culture jamming" is a media movement that questions corporate and capitalist ideologies, and promotes changes in the current consumer society, usually through crackdowns on corporations.This movement seeks to confront the monolithic, mind-numbing power of corporate media by constructing alternative media that can both provide outside information