Grafi̇k Tasarim Alanindaki̇ Etki̇leri̇ Bağlaminda 21. Yüzyilda Yeni̇ Bi̇r Tasarim Üslubu Olarak Maksi̇mali̇zm

Abstract

Maximalism is the name of the style that has started to find a place for itself in the art and design
 literature since the second half of the 20th century, which has a colorful, vibrant and rich structure in form.
 Maximalism, which was first seen in the field of fashion, began to inspire many designers, especially in the field
 of graphic design, for various reasons after the first decade of the 21st century, and at the same time became
 more desirable by customers.
 In this research, design movement maximalism will be examined. In this direction, the determined problem
 of the research is “What are the reasons why Maximalism is being preferred in graphic design since the 21st
 century?”. The purpose of the research is to express the reasons for the popularization of maximalism in the
 field of graphic design, and also to explain the features of the movement by identifying the common aspects
 of maximalism with other art and design trends that have inspired maximalism. The research is a qualitative
 study based on descriptive model. In order to form the conceptual framework in the research and discuss
 the research problem, a document review was carried out. The aim of the research is to clarify the concept of
 maximalism and to contribute to the graphic design literature.