This discussion paper addresses the role of geomorphology in designating UNESCO World Heritage properties. Two of the defined criteria employed in the process are explicitly relevant to geomorphology. Criterion (vii) emphasizes the occurrence of superlative natural phenomena, while criterion (viii) directly refers to landforms and on‐going surface processes, along with historical geological values. Superlative natural phenomena may be singular features, but in recent nominations the focus has tended to be on geomorphic diversity over limited areas. Overall, this is a criterion significantly influenced by subjective judgement. The significance of landforms, as included in the wording of criterion (viii), may be considered in three ways. Landforms may be significant for the science of geomorphology itself, and/or for other natural science disciplines, particularly biology and ecology, and/or be of wider cultural significance, including for history, architecture, general landscape aesthetics, art, or religion, underpinning cultural developments. To better determine the conditions to be fulfilled by a property to be considered as geomorphologically significant at the highest global level required for World Heritage listing seems a timely and useful exercise. Copyright © 2014 John Wiley & Sons, Ltd.