L-ascorbic acid is synthetized in large industrial scale from glucose and marketed as an immune system strengthening agent and anti-oxidant ingredient. The overall yield of conversion of the precursor glucose to L-ascorbic acid is limited, therefore the crystallization is a critically important step of the L-ascorbic acid production from economic point of view. It is widely accepted that the crystal size distribution (CSD) influences numerous relevant macroscopic properties of the final crystalline product and it also significantly affects the downstream operations. The present paper discusses the chord length distribution (CLD, which is directly related to the CSD) control, during the crystallization of L-ascorbic acid from aqueous solution. Batch crystallization process is 2 employed, which is the classical, and still dominant, operation in fine chemical and pharmaceutical industries. A comparative experimental study of two state-of-the-art Quality-by-Control (QbC) based crystallization design approaches are presented: (1) a model-free QbC based on direct nucleation control (DNC) and (2) a model-based QbC using a novel nonlinear model predicative control (NMPC) framework. In the first investigation, the DNC, a process analytical technology based state-of-the-art model free control strategy, is applied. Although, DNC requires minimal preliminary system information and often provides robust process control, due to the unusual crystallization behavior of L-ascorbic acid, it leads to long batch times and oscillatory operation. In a second study the benefits of model-based QbC approach are demonstrated, based on using a NMPC approach. A population balance based crystallization process model is built and calibrated by estimating the nucleation and growth kinetics from concentration and CLD measurements. A projection based CSD to CLD forward transformation is used in the estimation of nucleation and growth kinetics. For robustness and adaptive behavior, the NMPC is coupled with a growing horizon state estimator, which is aimed to continuously improve the model by readjusting the kinetic constants. The study demonstrates that the model-based QbC framework can lead to rapid and robust crystallization process development with the NMPC system presenting good control behavior under significant plant model mismatch (PMM) conditions.