It was reported by Jones (l990) The great majority of coins currently in circulation in Britain carry the head of Queen Elizabeth II, and in all of these the Queen's head faces to the right. Yet in a study following previous work with U.S. coins by Nickerson and Adams (1979) and Rubin and Kontis (1983), Jones (1990) found that when participants were asked to draw current British coins, only a minority of the drawn heads correctly faced right. The proportions of heads that incorrectly faced left in three separate experiments were found to be 67%, 70%, and 88%. In each case, the proportion was significantly beyond even the chance level of 50%. Jones concluded, therefore, that what had been discovered was not an instance merely of poor memory but, more surprisingly, an instance of systematic misremembering. By analogy with perceptual illusions, we might term it here a mnemonic illusion. Just as the perception of a line's length is distorted in the Miiller-Lyer illusion by related information present in the perceptual field, so it was postulated by Jones that memory for the direction of a coin's head is distorted by related information present in mnemonic storage.An alternative explanation of these results exists, however, in the shape of an elaboration of the poor-memory hypothesis. According to this, because of subjects' poor memory, the Queen's head would have been equally likely to have been drawn facing in either direction if it were not for the existence of a peripheral drawing bias. There is some evidence that the majority, right-handed population have a general tendency to draw profiles facing left (Shanon, 1979). It can therefore be argued that it is this drawing bias that is responsible for the apparent misremembering.The drawing-bias hypothesis is simple and not a priori implausible. Furthermore, it has the virtue of being directly testable. If it is true that the apparent misremembering of the Queen's head observed by Jones (1990) resulted from a drawing bias, then removal of the drawing stage should cause the disappearance of the apparent misremembering. This prediction was tested by the following experiment.EXPERIMENT 1 Method A total of 103 British participants were tested at Oxford University. Their ages ranged from 16 to 65 years, with a median age of 37 years; 49 were female and 54 were male. Most participants were attending an ophthalmological congress. Each participant was asked to respond in writing to the written instructions "Please form a mental picture of a penny coin. Which direction is the Queen facing?"
ResultsThe
DiscussionFrom the results of this experiment, we may conclude that the phenomenon of systematic misremembering observed by Jones (1990) cannot be attributed to a drawing bias. When participants make a verbal response instead of a pictorial one, the phenomenon survives intact at approximately the same length.What, then, is the correct explanation of the Queen's Head mnemonic illusion? We believe that the best explanation remains that advanced by Jones (1990). This ex-211