“…In civil society, innovators have emerged, like the Accountability Lab, with its “Integrity Icon,” designed to “name and fame” public officials discharging their duties with integrity in order to generate collective action for better governance . And, of course, there have been a number of academic papers on the subject, including, among others, Persson, Rothstein, and Teorell () and our article (Marquette & Peiffer, ). Persson, Rothstein, and Teorell have recently written a response to our article (Persson, Rothstein, & Teorell, ), and we reply in turn here.…”