Grasping Corporate Identity from Social Media: Analysis of HR Consulting Companies

Lauro, Stefano Di; Tursunbayeva, Aizhan; Antonelli, Guido; Martinez, Marcello

doi:10.1007/978-3-030-23665-6_8

Cited by 3 publications

(4 citation statements)

References 19 publications

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“…Contemporary, CI is "socially constructed" that possess an evaluative nature from all company stakeholders, and these stakeholders have contradicting interests and needs toward the company (Lauro et al, 2020). For example, customers might be interested in lowering prices while managers would prefer raising prices to increase their profits as assumed by stakeholder theory.…”

Section: ‫ال‬mentioning

confidence: 99%

“The Impact of Corporate Identity on Corporate Social Responsibility: The Mediating Role of Green Human Resources Management Practices “An empirical study on telecommunication companies in Egypt”

Aly¹,

Eltanbouly²,

Ebrahim³

2023

التجارة والتمويل

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Section: ‫ال‬mentioning

confidence: 99%

“The Impact of Corporate Identity on Corporate Social Responsibility: The Mediating Role of Green Human Resources Management Practices “An empirical study on telecommunication companies in Egypt”

Aly¹,

Eltanbouly²,

Ebrahim³

2023

التجارة والتمويل

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“…The public evaluating enterprises can be divided into two categories: Those who interact directly with enterprises and have intuitive feelings about the products, leaders and working atmosphere of enterprises, including users and employees (Hu et al , 2019; Yasin, 2021). There is no direct interaction with the enterprise, only an indirect impression through company publicity and information transmitted by direct users, including the media and other social public (Di Lauro et al , 2020; Paliwoda-Matiolanska et al , 2020). …”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…There is no direct interaction with the enterprise, only an indirect impression through company publicity and information transmitted by direct users, including the media and other social public (Di Lauro et al , 2020; Paliwoda-Matiolanska et al , 2020).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Social media and network news have become important sources of business intelligence (Paliwoda-Matiolanska et al , 2020). User comments, news reports and we-media articles on network platforms provide enterprises with vast channels for public evaluation and feedback acquisition (Di Lauro et al , 2020; Ghiassi et al , 2013; Lee et al , 2016). How to effectively use internal and external information to develop strategies has become an urgent issue (Debortoli et al , 2014; Kim et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

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Generating business intelligence through automated textual analysis: measuring corporate image with online information

Peng

Wan

2022

CMS

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Purpose In this age of extremely well-developed social media, it is necessary to detect any change in the corporate image of an enterprise immediately so as to take quick action to avoid the wide spread of a negative image. However, existing survey-based corporate image evaluation methods are costly, slow and static, and the results may quickly become outdated. User comments, news reports and we-media articles on the internet offer varied channels for enterprises to obtain public evaluations and feedback. The purpose of this study is to effectively use online information to timely and accurately measure enterprises’ corporate images. Design/methodology/approach A new corporate image evaluation method was built by first using a literature review to establish a corporate image evaluation index system. Next, an automatic text analysis of online public information was performed through a topic classification and sentiment analysis algorithm based on the dictionary. The accuracy of the topic classification and sentiment analysis algorithm is then calculated. Finally, three internet enterprises were chosen as cases, and their corporate image was evaluated. Findings The results show that the author’s corporate image evaluation method is effective. Originality/value First, in this study, a new corporate image evaluation index system is constructed. Second, a new corporate image evaluation method based on text mining is proposed that can support data-driven decision-making for managers with real-time corporate image evaluation results. Finally, this study improves the understanding of corporate image by generating business intelligence through online information. The findings provide researchers with specific and detailed suggestions that focus on the corporate image management of emerging internet enterprises.

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Alignment of employees’ competencies with espoused organizational values

Lauro

Tursunbayeva

Antonelli

et al. 2022

International Studies of Management & Organization

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Grasping Corporate Identity from Social Media: Analysis of HR Consulting Companies

Cited by 3 publications

References 19 publications

“The Impact of Corporate Identity on Corporate Social Responsibility: The Mediating Role of Green Human Resources Management Practices “An empirical study on telecommunication companies in Egypt”

“The Impact of Corporate Identity on Corporate Social Responsibility: The Mediating Role of Green Human Resources Management Practices “An empirical study on telecommunication companies in Egypt”

Generating business intelligence through automated textual analysis: measuring corporate image with online information

Alignment of employees’ competencies with espoused organizational values

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